Kenneth Cole, and Parlux LTD., are announcing  a new fragrance launching March 2016, Mankind Hero.

The campaign features model John Pearson and his son Cooper Pearson, photographed by John Balsom in Brooklyn, New York, since a boy’s first hero is his father.

Kenneth Cole, Chairman and Chief Creative Officer of Kenneth Cole Productions, said, “Heroes come in many forms – those who fight to make the world a better place and those who make just one life better with their presence. Mankind Hero celebrates the bold individuals who make a difference in our lives every day.”

A Bottle Wrapped in Leather

The bottle design “speaks to the quality and style of the modern man,” the brand says. The bottle is wrapped in black leather, affixed with chrome bolts and topped off with a leather-wrapped cap.

The scent captures “the powerful essence of a hero.” It is a fougere oriental fragrance, with top notes of Italian lemon and coriander seeds, mid notes of plum wood, lavender, clary sage, and vanilla infusion. It dries down with notes of coumarin, amber woods, white moss, and musks.

Mankind Hero is available at Kenneth Cole stores, KennethCole.com, Macy’s, Macys.com, and other retailers.